During the election of 2008, Anti Obama merchandise was almost just as hot of a seller as the pro Obama merchandise. Why? There's several theories. Maybe there was too much competition in the Obama t-shirts category, and there were just too many products to compete with. Or, maybe there really is a genuine huge audience of people that do not support our new President. There's a difference between supporting the opposite party and being "anti Obama." So what does it mean?
If you're anti, you're very against what this person stands for. Or, you can't stand the person because of what they are. Or, you could be so strongly aligned with the opposite party that you automatically despise anyone who tries to run that's a Democrat. I think we experienced sales from all of the above during the 2008 election. The sentiments of these people are not going anywhere, they're just waiting for the year 2012, and they're waiting to see what the big change is going to be, if any at all.
Whatever your political stance, we can all agree that the President has a lot to prove, and a lot of people to win over. And to those anti Obama supporters, why not? It's a free country, and that's what makes it so great.
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